McAleer and Rushe back on board as Tyrone GAA sponsors

The initial two-year sponsorship agreement – plus an option for a further two-year extension – was announced at a launch event in the company’s Tyrone base today (Friday).

County chair, Michael Kerr, said he was delighted to re-establish Tyrone GAA’s link with McAleer and Rushe, who were previously sponsors between 2015 and 2017.

“We’re just delighted to welcome one of Tyrone and Ireland’s finest businesses, McAleer and Rushe, back on board as our title sponsors,” he said.

“And we’ve been blessed in Tyrone with a whole sequence of great title sponsors. I thank them all, and particularly our immediate past sponsors Tyrone Fabrication, who helped us to such great success in their time with us.

“Good sponsorship is, of course, not just about the money. It’s also about the style, the brand, the advice and the complementarities a sponsor can bring with them. That’s the real value that ‘proper fit’ sponsorship can bring.”

Among those in attendance at the launch was McAleer and Rushe chief executive Eamonn Lavery, chairperson Seamus McAleer and members of the All-Ireland winning Tyrone senior squad, including captain Padraig Hampsey, and 2021 Player of the Year, Kieran McGeary.

Announcing the new partnership with Tyrone GAA, Seamus McAleer and Eamonn Laverty jointly stated, “We are delighted to have the opportunity to work with Tyrone GAA again. Our experience of being sponsor in the past was very positive, and in ways we did not fully expect or appreciate at the time. We look forward to developing our partnership with Tyrone GAA for at least the next two years.”

They added, “We warmly wish all players and management of all codes the very best of luck for the incoming season and are only delighted to be a part of the next chapter after the heights of 2021.”